Spring Flowers

Saturday, March 31, 2012

A burst of happiness for your weekend! 


Today, we officially so goodbye to the old house. I don't think there will be much love lost - we were renting it, but we did love our neighbors. Our street was the type who welcomed new folks with cookies, met up for summer bbqs and the ladies (from 30 to 80 years old) met up to chat about books, parenting, and social issues. We could pop over unannounced and would stop to chat while on our daily strolls. Those kind of connections are hard to let go of. Hoping for just as meaningful friendships in our new place.


...It's been all about color this week. From creating new designs with color combinations, to purchasing fabrics, to selecting wall paint colors - I'm in a color craze over here! Planning on a new blog series soon, Color Me Happy...and I'd love to hear from you:

 Tell me: what color combination makes you happy? 

xoxo, 
allisa

Moving In....

Thursday, March 29, 2012

Getting settled in and just couldn't be happier! We're loving our new place...the yard, the basketball hoop, the trees, the sidewalks, the paint (I've been waiting years to paint a wall!!) and the natural light.  Life is good.  Thought I'd share a few glimpses...
 We're all clearly a little loop/happy/giddy/exhausted here....

The studio...which was moved seamlessly! I'm already set up & back in action. 

Pretty folded fabric. Ah, peace.

Bedroom walls...painted gray :) 
The Lego guys have made themselves at home too. And Jack got his long-awaited orange bedroom. Total bliss for him.

 Unpacking boxes...loving the ones Jack helped with. Check out those arrows!


Happy kitty :)


Colors! I tried to branch out, really. I just can't get away from gray + yellow + aqua + orange. Oh well, it's happiness for me. 

Hoping to get started on other projects soon, I'll definitely share some photos. I think we moved at the perfect time - the beginning of spring. This is such a big move, transition, and new beginnings for us. I needed that.  

Would love to hear how your spring is starting off. What new beginnings are you celebrating?

So Many Projects...

Sunday, March 25, 2012

Hello! Taking a little break from packing & cleaning & moving... (many thanks for all the happy wishes on our new house :)  I just keep thinking of new projects I want to try, thought I'd share a few:  
Headboard from Ana White.  Hoping I can recall all that I learned from high school woodshop. 

Book displays, been wanting these forever! Love these from Monsters Live Upstairs, plans also from Ana White


I love finding old furniture and giving it new life. Our plan for this house is to not buy new things (for lots of reasons) but search and find old things to love.  We just got an old, solid dresser and I'm dreaming a new life for it. This one from Annie Sloan's Quick & Easy Paint Transformations is just the inspiration I need! 


Hope everyone is having a lovely weekend! Look forward to reporting back with more photos and updates soon :)  xoxo

Home.

Friday, March 23, 2012

{courtesy dazey chic}

Hooray! We did it! We found a home to love....and it's ours! 
It's been such a wild process, I think I went numb there for a bit. We spent last night running around the place, laying on the floors, looking through each window, practicing what walking through the front door feels like, imagining colors....and jumping for joy! I'm excited to share more now that the stressful bits are over.  


 I really appreciate all the advice given in our search, it helped immensely. 


See you soon...with lots of photos and ideas to share! xo

Let's Talk Business - Identifying Your Target Market with Noisette Academy - Week 6

Wednesday, March 21, 2012


{editor's note: So thrilled to have Isa from Noisette Academy with us today! She shares her valuable insights on how to identify your target market - a topic that comes up again & again in small business discussions. Isa has years of experience in PR and marketing, offering brilliant services and e-courses for creatives. Yay!}
{image courtesy natalie martin}

Identifying your target market- a step by step approach
Knowing your true target market is one of the most important things you need to know for your business, yet it is the one that most people struggle with. If you get your target market wrong you’ll find sales slow and your marketing efforts will be ineffective no matter how much work you put into it.
Your target market is made up of the people you are aiming your products to. They are the consumers most likely to buy what you are offering so it makes sense to raise awareness of your brand to these people in particular.
Finding the right target market can be tricky as most people immediately think of the largest group of people to aim to.
Example: If you are making baby shoes then you might aim at Mothers who buy the shoes.
This is a great starting point but you need to look further into what you are offering and what benefits it has for the customer.

Step One. Consider your product.
What is unique about it? How is it special or different from what is already out there?
Example: Your beautiful handmade baby shoes are made from your pattern with your own handprinted organic fabric. Your competitors use standard shop bought fabric and use a pattern from a popular sewing book. When babies wear your shoes they stand out from their little friends.
By considering what your product has to offer and the benefits your potential customers can get from using it you will have an idea of who will want it. You will need to look at your Unique Selling Proposition (USP) and analyse where your product fits into the marketplace. You can do this by looking at your competition to see what strengths and weaknesses their products have in relation to yours.

Step Two. Who will this appeal to?
Once you know what makes your products special you need to delve deeper into who this will appeal to.
Example: You are targeting mothers as your research indicates that they are most likely to buy the majority of their child’s shoes. You specifically want to appeal to Mothers who want wonderfully soft baby shoes, that are kind to the skin, natural and feature fun, unique prints. 

Step Three. Narrow it down even further
The next step is to narrow it down further in a way that is more specific. Keeping your target market too broad is like aimlessly throwing food for the ducks. Some will get it if it lands close enough, others will swim through lots of water to get to it and others will just ignore it thinking it’s not for them! You may still sell some products even if your target market isn’t clear enough but it is unlikely to be enough to make a decent living.
Here I’d recommend you look at other factors that might impact on whether someone buys from you including pricing, type of materials, location and life experiences. Each one of these impacts on the reasons why people may or may not want to buy your products.
Example: You are charging a premium price for your baby shoes compared to your competitors because they are all using a similar baby shoe pattern and shop bought fabric. Your shoes are different because your fabric is organic, handprinted and you drafted the pattern yourself. Your customers understand the value in your product and don’t mind paying extra when your shoes are so different to the others out there.

Step Four. Your ideal customer
An effective way to discover more about your target market is to create a customer profile. Imagining one ideal person primed and ready to buy your product makes it easier to find more people like them. You will be able to look at commonalities they have with others in the same mindset. Are they a certain age? How many children does she have? Is she working? What does she like to do in her spare time, exercise, gardening, photography?
Example:  The customer profile for the Mother you are aiming your baby shoes to is 35, has one child, she is working full-time and loves running. She took six months off for maternity leave but is now back at work and missing spending time with her baby during in the day. She often buys baby clothes and shoes on the internet during her lunch break.
Customer surveys and social media can help you find out more about the people interested in your products. Twitter is great for this as you will already have a potential customer base to draw information from. Look at the different activities your followers are engaging in. What they are linking to? This will give you an idea of their likes or dislikes and even which blogs they read. Try to do this naturally though without being a stalker! The point of social media is to interact, listen to what others are saying and respond to them. You can do this whilst also being aware of who you’re talking to and who is responding to what you are tweeting. 

Step Five. Create a marketing message that speaks to them.
By now you should have lots of information about the people you are targeting. Next you need to discover their reasons for buying your product. We already know what the benefits are but we also need to know what emotional needs your product fulfils. Do they want to look stylish, create a certain image, attract a partner or express their personality?
Example: Your ideal customer wishes she was with her child instead of having to go to work. She sometimes feels guilty that her child is at daycare and she feels like she is losing some control over what her child wears during the day. To counteract this she will spend hours surfing the internet browsing baby and parenting blogs and buying baby clothes and shoes.
Your baby shoes are perfect for this Mother because they look unique and they are still kind to the child’s baby soft skin. They cost more than average which reinforces in your potential customer’s mind that they are special. You can go on to market them as “a truly special purchase that your child will love as much as you do.”
Now you understand who you are marketing towards, it’s time to roll out your message consistently in all you do. Make sure your branding, packaging, twitter updates, advertising all concentrate on your ideal client, what they want to know about your product and what would convince them to buy.

_______________________________________________________________________________
What are your thoughts on finding a target market? Share your questions and concerns in the comments and we can discuss this more! You can also connect more with IsaFacebook, Twitter
Blog.

Happy Spring!

Tuesday, March 20, 2012


Welcoming the first day of spring with this lovely wreath! 


Can you believe it's made from butcher paper? I found it over at Alisa Burke's charming blog and she even includes her tutorial.  This is definitely on my crafty to-make list. 


Oh, and many thank yous for all your feedback on choosing new fabric prints, I really love hearing all your thoughts.  Tomorrow, I've got an awesome guest post lined up for our Let's Talk Business series, so stop back again then and we can chat! 


xo

So Many To Love... Tell Me Your Picks!

Sunday, March 18, 2012


These gray, drizzly days have been perfect for cozying up with a mug of coffee and browsing fabrics.  I'm looking for new prints - I've got new clutches, ruffles, and bags in mind. Plus, a few projects for the home.  I so wish I could just scoop them all up, but I've got to narrow it down a bit.  I'd love to hear your thoughts...which of these fabrics do you love? Have I missed a beauty and need to include it in this list? Let me know! 

Cheers for a happy rest of the weekend, xo. 



Irish Love

Saturday, March 17, 2012

Smooch. 
I'm Irish. 
Through and through. 
That explains the freckles, tolerance for rainy days, and appreciation for twangy fiddle music. 

Anyhow, In honor of St. Patricks' Day, I did a little family history digging. Between the city ledgers, historical pages and anecdotes passed down from within our family - I'm drawn to the bits about love.  The Irish ranch hand and the Irish beauty.  Staking a claim in Wyoming and Oregon. A New York City Catholic wedding. A brief return to their homeland. The four children who loved them so. 

- as recited by my great uncle as recalled from his Catholic school days, recorded in the Wyoming Irish Pioneer Society


Any other Irish lassies out there?  Slainte! 


{top photo credit Poppy and Pinecone}

Playing With Color

Friday, March 16, 2012


Happy Friday lovelies! 
As I mentioned yesterday, we've needed some color to brighten up these gray + rainy Portland days!  Basically, color plus lots of coffee and happy music is how I deal with these dreary periods we come to love/hate here in the pacific northwest. Jack and I call them "hot chocolate days" - pretty much any day without sunshine ( and days with a bit of warmth & light are 'ice-cream treat days'...) 


Anyhow, back to the color. Have you ever checked out ColourLovers? I was obsessed for awhile, and not they just keep adding cooler stuff. You can make your own palettes, color preexisting patterns (like mine above), and you can now design your own patterns (next time I get a free chunk of time, I'm totally going to try and create something. I'm sure it will be chevron-y no matter how much I fight it :)  AND - you can then create wall art & fabric from your designs. Oh dear....

We're neck high in the house buying process. Sheesh, talk about the most anti-climatic, hand wrenching journey...I haven't really shared much about it and won't even been celebrating until we're actually sitting on the floor of our new home, keys in hand, and paint cans all around.  And, truly, the aspect of home owning I've been longing for...is painting the walls. I so want/need color in my life.  Better Homes & Gardens has this nifty little tool where you can try  paint colors on rooms or upload your own photo, to see what it will look like. I'm thinking gray for our bedroom...with big pops of undecided colors. 
Now, what to do with all those leftover paint chips? I'm imagining some fun fridge magnets...but this wall art from A Beautiful Mess is another must-try project. How awesome is this?! I'm thinking I'll forgo any wording, just color!  Judging by my massive pile that keeps growing, I'm sure I'll have more...which is great because there is a whole list of paint chip projects
And, in all my color browsing, I found these lovely Irish waxed linen bundles. Not sure what I'd ever create with them (book binding?) but they sure are lovely (and Irish!) to look at.... 

Where are you finding color inspiration these days? Do share!

Making Sunshine

Thursday, March 15, 2012



Nothing but rain ahead here in Portland...add a bit of figurative storminess and I'm trying to remind myself what I've been saying since 5th grade, 'sometimes you gotta just make your own sunshine.' (that's called learning to cope....)


So, bring on the music, the coloring books, the coffee, the extra hugs, the chocolate, the dance parties...because we're making some sunshine over here! 


xo


{image credit the lovely & delightful Penny Wishes}

Let's Talk Business: Week Five. The Art of Being Different: Finding Your Niche

Wednesday, March 14, 2012

Finding your niche   
{excited to share this guest post from Tracey Selingo}

The key to helping your business become big is thinking small and special. No, not small in the sense of miniscule..small in the sense of focused and special in the sense of different. Many small business owners think if they offer a variety of products to a variety of people they will sell more products. In reality, the more diverse your audience, the more difficult it is to garner the appeal you need to effectively grow your business for long-term success. Diversity is a great selling strategy if you have no idea what makes your product special, who your customer is, or what fulfills them. But that's not you, right? If you place fear-of-never-selling-anything-to-anyone aside and focus on the needs of your customer and the strength of your offering then finding your niche and celebrating your point of differentiation becomes easy.

Start by considering the products you sell.

What is your best-selling product or service? Is it distinctly different from all of your other products/services? Do you offer this product in a variety of colors, styles, etc? If you don't, can you? Is this product different from other products in the market? More often than not you can tweak your best-seller in such a way to encourage repeat purchases or to simply make it more desirable to your audience (by expanding your color/fabric choice, for instance). You can also tweak it so it's different from what your competition is offering. All you need to do is understand who you're selling to...

Define your customer.

Chances are the customers who invest in your best-selling product or service share some similarities. Take the time to write these similarities down on paper. Start with the hum-drum demographics: gender, age, income, marital status, etc. Then dive a bit deeper into their collective psyche: moods, outlook, hopes, fears, loves, cravings, desires. You might be wondering "how am I supposed to know any of that personal stuff?" Listening is the key to understanding. If you have a brick and mortar shop and you're lucky enough to interact face-to-face with your customers then you just need to start a conversation and hear what your customer is saying during their selection process. If you sell during trade shows, listen closely to the conversation when someone arrives at your booth. If your shop is online your best bet is to ask for feedback when you ship the product, send a quick email to your customer to "check in" with them about their purchase or consider sending brief survey. Of course, if you're actively using social media then the opportunity to connect and learn is at the tip of your fingers.

Understand how your star product delivers for your customers.

Every product or service is the promise of an experience. What's yours? When you understand the needs of your customer you can shape your product to fulfill them. This is the most important aspect of finding your niche. You need to step aside from your own desires for just a second to examine those of your customer. This is the point in the program where many small business owners get nervous, when in fact they should get a bit nervy. If you know that one of your products delivers for a specific segment of your customer base then focusing on that particular customer base is the first step to growing it.

Distance your brand from your competition.

When you open a small business you have two choices—one is to be different from the competition, the other is to mimic it. This is a conscious decision. When you choose to mimic the competition you automatically place your brand in a box where you are bound by an established product or service perception. If your product is the same as your competitors you will need to deliver your product at the same (or lower price), during the same (or faster) time frame using the same (or better) practices. Exhausting. Uncertain. Uncontrollable. If your product is different you will be able to establish the value on your own terms, using your own (better) practices. Refreshing. Directed. Controllable. Focus. Focus. Focus. You don't need to offer fifty products in your shop. You need to offer one that clearly aligns with your customers. One that makes you stand apart. One that you can easily tweak when your customer feedback offers room for improvement. Chances are this product is already in your shop just waiting for its spotlight.    


Tracey Selingo helps people get a word in edgewise by offering brand communication consultation and creation at inkengage.com. She's also an impulsive-dark-chocoholic-belly-laughing-promise-maker over at twistedpinky.com. Feel free to connect with her through her sites or on twitter (http://twitter.com/traceyselingo).














More in this series:
Week One: Passion Driven Business
Week Two: Establishing Your Brand
Week Three: To Wholesale or Not
Week Four: Getting It Done - Scheduling Tips with Meagan Visser

Finding Your Own Way

Tuesday, March 13, 2012



Another dose of businessy goodness for you - I'm sharing my thoughts on how to grow your small business...but doing it your own way over at The Academy today.  When I was starting out I remember thinking that growing was like a checklist to be completed - like there were some steps everyone took and I just had to figure them out...and then find a way to get the done. But that's not the case at all. We've got to do some serious thinking and analyzing to determine the best, most authentic path for our business.  


So, mozy on over to The Academy and weigh in, ask questions, and share your growth story! 


In other business bits, I really appreciate all the feedback on my post with Oh My Handmade on not needing more...as in more followers, likes, customers.  I'm absolutely thrilled it resonated with so many of you :) 


And as if this isn't enough, I've got a super amazing guest post for Wednesday's Let's Talk Business meet up. So I'd love for you to stop by again tomorrow and ask your questions and chat it up. 


Happy day! 
xo


{image credit: jenny sweeney designs}

Wanting Better....Not More.

Sunday, March 11, 2012

Hello, happy weekend! 
Whew. I feel like I've been in a huge whirlwind of crawling babies, custom orders, house hunting....and now all of sudden we're well into March.  I mean, there are actual flowers blooming!  How is this possible?  Well, I'm taking a break from it all to share my thoughts on not wanting more. As in more followers, likes, customers. I want better.  Come visit me over at Oh My Handmade and let me know what you think. Basically, it's the opposite of "How to get more ______" kind of posts. Sure to ruffle some feathers. 




Lots of other exciting things over here....new designs in the works and hopefully a new house too! Would love to hear all of your early spring activities and plans!


xo


{textile art from the lovely Laura Amiss. A favorite for sure}

Out and About

Thursday, March 08, 2012

this week (so far):

Local Quilt Store: amazing black & white quilt. Wow! 

Driving: I have a habit of pulling the car over to snap pics of places, trees, and building I find interesting. I spotted this charming church far off the main road - after doubling back and passing a pioneer cemetery ( I love this stuff!) we found it.

Lunch1:  At the patisserie, love this combination of big wood planks, colored chairs, and a warm yellow wall. Taking notes ....

Lunch2: Strangely I've never been a fan of pastries...but I do love a pretty pastry case! 

Walk: Exploring....that is my little scientist, stopping in his tracks to rescue a bug crossing the bridge. He's like his mama in this way :) 

Target: Our weekly trip...and I'm always excited to see the displays. Big fan of their Color Changes Everything campaign. We sing that song all day here!

What have you been up to this week? 

Let's Talk Business - Getting It Done with Meagan Visser

Wednesday, March 07, 2012

You want a successful business. You want to share your passion with others. You want to make sale after sale after sale & build the business of your dreams. And yes, you're aware of the fact that there are a lot of things you need to be focusing on to achieve these goals. For instance, you need to make more products, then you need to market them, but you have to know where to market them & that means knowing where your customers are at. Wait, that takes knowing who your customer is first. Once you do that you have to get them interested in you & want to know more about you. Maybe you'll invite them to your blog. Blog! It's a mess! Maybe you'll direct them to your Etsy shop or website, but you don't feel like it's ready. You need to add more products to it. Does this sound like you? I know you're struggling to stay on top of things, to devote time to the right activities, but you know what? YOU ARE NOT ALONE! The secret to being productive in your business is to get organized. It's that simple & today I'm gonna tell you how to get organized by creating a schedule that works for you!

You Have No Clue Where To Start

Granted that when running a business there are tons of things you have to do. Big things, little things, short-term things, & long-term things. It's easy to get overwhelmed. It happens to us all, but you can work through it & learn to keep from getting stuck in the first place.

You're Keeping Everything In Your Head

Keeping everything you need to do in your head is a guaranteed recipe for confusion. The problem with this is that you can't possibly remember everything you need to be doing. You can't see how it should be laid out or in what order things should go. You need to get it out of your head & down onto paper. You can use regular old paper or you can do it on the computer. It doesn't matter as long as you get it all out. Take 10 minutes & write down EVERYTHING you can think of that you need to do. And not just business tasks either. Anything & everything that is weighing on you. Get it all out. Once you've got it written down on your paper, you're going to need to organize it a bit because I'm sure it's a mess! The next step is to look at what you've written down & categorize it. Your categories need to be as follows:
  • tasks you can get done in 15 minutes or less {cleaning the toilet, sending an email, engaging with followers on Facebook}
  • tasks that someone else can do {taking out the trash, automating social media updates}
  • tasks that have to be completed within the week {writing blog posts, making new products, packaging & shipping orders}
  • tasks that can get done within the month {designing new products, working on next month's marketing plan, improving your skills}
Once you've got tasks in the appropriate categories, it's time to figure out which tasks are most important & need to be focused on first.

Prioritizing Tasks Will Give You Clear Direction

The tasks in your 15 minute category & your delegating category speak for themselves so you don't need to spend time there. Start with your weekly task category. What is most important? Which of the tasks on your list are going to give you the most bang for your buck? Which tasks are going to get you closer to your goals for the month? Label each task in order of importance. Once you have that done you'll know what to do first. Same goes for your monthly task category! Just repeat this process for it too. If you'd like some more fantastic tips on prioritizing tasks, check out my buddy April's new video on Blacksburg Belle about prioritizing your goals! They're spot on!

Creating A Schedule That Actually Works

Here's where you put everything all together. At this point you need to grab your planner or pull up your online calender. Schedule all the tasks in your 15 minute category first. They need to get done today, right away. Next schedule the tasks in your delegating category. All you need to do here is tell whoever is responsible what to do & let them take it from there. Now look at your weekly task category & start scheduling those tasks into your planner for this week. Be sure you start with the most important tasks first. This should be easy since you've prioritized them already. Lastly follow up with your monthly goals & you should be set. Now of course you're going to need to add things into your schedule as they come up, but if you follow the principles I've talked about here you'll be good to go! Good luck getting organized. It makes life & running a business much, much easier! Do you have tips on staying organized in your business? Let's talk about them in the comments below! Oh yeah! If you liked today's post, be sure to share it on your social media sites! Meagan Visser is a creative business coach who helps moms learn to managing their creative business with motherhood. She's the creator of Creative Business Marketing 101 - a course to help creatives get their marketing back on track. Connect with her at MeaganVisser.com & on Facebook & Twitter.


More in this series: 
Week Five: The Art of Being Different with Tracey Selingo
Week Six: Identifying Your Target Market with Noisette Academy


Shamrock Garland Tutorial

Monday, March 05, 2012


Hello spring! Found this charming shamrock garland tutorial from Lisa Leonard and just had to share. How fun will this be to make & adorn the house? Hopefully we'll have a new house to be decorating soon :) 


Hope everyone has a lovely Monday. Cheers to a brand new week!

Little Lamb Pillows

Friday, March 02, 2012


Our entire house has been under the weather this week...yukky colds, deadlines, new projects, sleepless nights...ugh.  It's been a time for comfy clothes, old movies, hand embroidery, and lots of saltines. These cozy little lamb pillows from The Purl Bee look like a quick, kid-friendly craft while we're holed up at home. Plus, there's the snuggle factor upon completion :) 


Here's to a happy, healthy weekend! xo